Purchasing Behaviour and Problems Faced by Farmers and Dealers Related to Insecticide
Abinash Sahoo
International Agribusiness Management Institute, Anand Agricultural University, Anand, India.
Chetan R. Dudhagara
*
International Agribusiness Management Institute, Anand Agricultural University, Anand, India.
*Author to whom correspondence should be addressed.
Abstract
Insecticides protect crops from insects by either killing them or preventing their attack. They assist in keeping the number of pests under the appropriate threshold level. A study entitled "Purchasing behaviour and problems faced by farmers and dealers related to insecticide” focused on understanding the factors that influence farmers' decisions while purchasing insecticides and identifies the problems they faced in the study area. The study aimed to provide insights into the socio-economic background of farmers, understand their purchasing behaviour towards insecticide, and assess the problems faced by farmers and dealers. The study was conducted in Keshod taluka in Junagadh district of Gujarat. Both primary and secondary data were used to meet the study's predetermined objectives. The semi-structured schedule was used to complete the primary survey. A total of 100 farmers and 30 dealers from the Keshod taluka made up the sample of 130 respondents. In this study, it was observed that the majority of farmers were between the age of 21 to 60 years. Most of the respondents had a joint family. A major part of the respondents were small and marginal farmers. The major issues faced by farmers were the high cost of pesticides and the lack of after-sales support. The major issues faced by farmers were the relatively high price and after-sale service.
Keywords: After-sales service, dealers, insecticide, pesticide, purchasing behaviour