An Economic Analysis of Marketing of Sorghum in Bundelkhand Region of Uttar Pradesh, India
Pragya
Department of Agricultural Economics, College of Agriculture, BUAT, Banda, India.
Abhishek Kalia *
Department of Basic and Social Science, Agricultural Economics, College of Forestry, BUAT, India.
Annu
Department of Basic and Social Science, Agricultural Statistics, College of Forestry, BUAT, Banda, India.
Yash Gautam
Department of Agricultural Economics, Agricultural Economics, College of Agriculture, BUAT, India.
Brijesh K. Gupta
Department of Agricultural Extension, Agricultural Extension, College of Agriculture, BUAT, India.
Dheeraj Mishra
Department of Agricultural Extension, Agricultural Extension, College of Agriculture, BUAT, India.
Pankaj K. Ojha
Department of Agricultural Extension, Agricultural Extension, College of Agriculture, BUAT, India.
*Author to whom correspondence should be addressed.
Abstract
The study focuses on the economics of marketing channels of sorghum in Bundelkhand region were estimated. The Banda district was intentionally chosen in Bundelkhand region due to the larger area under cultivation of sorghum and its higher productivity. The respondents were selected using a random sampling technique. Twenty market intermediaries and a sample of 120 farmer respondents were interviewed in two blocks of the district. The findings of study showed that Channel I had a higher producer's share in consumer rupees (96.21%), followed by Channel III (75.61%) and Channel II (70.15%). Channel I's marketing efficiency was 25.42, while Channel III's was 3.17 and Channel II's was 2.34. Due to direct acquisition of the commodity from the producer, Channel I is more efficient. Results revealed that the main issues farmers facing in the marketing of sorghum were a lack of information about the market and its unavailability. Channels involved in marketing were found to be inefficient as the involvement of middlemen were more.
Keywords: Price spread, marketing channels, constraints, marketing efficiency