Cost-benefit Ratio and Constraint Analysis of Supply Chain for Fresh Fruits and Vegetables in Lucknow District, Uttar Pradesh, India
Siddharth Raj Singh
Department of Agri-Business Management, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj, U.P. (224229), India.
Supriya *
Department of Agricultural Economics, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj, U.P. (224229), India.
Ishita Omar
Department of Agricultural Economics, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj, U.P. (224229), India.
Yash Tripathi
Department of Agri-Business Management, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj, U.P. (224229), India.
Amit Rajput
Diploma in Agri-business Management, Vaikunth Mehta National Institute of Cooperative Management, Pune, Maharashtra, (411007), India.
*Author to whom correspondence should be addressed.
Abstract
This research provides insights in the supply chain of fresh fruits and vegetables in Lucknow district of Uttar Pradesh. Multistage purposively-cum-random sampling was used to select 120 random respondents. Cost-Benefit ratio was used to determine the profitability of different stakeholders in supply chain. The overall CBR was 1.47 highlighting economic feasibility of supply chain. Respondents incorporating modern technologies like cold storage, standardization etc had a higher CBR ratio compared to traditional approach. Involvement of middlemen and lack of direct market access were the major challenges faced by respondents. Fruits and vegetables supply chain is overall a profitable business for all the stakeholders and government supports and training programmes for awareness and adoption of modern practices will help improve the situation of farmers drastically for the marketing of fresh fruits and vegetables.
Keywords: Stakeholders, FFV, Cost-benefit ratio, supply chain, Garrett ranking