Journal of Experimental Agriculture International

Floriculture plays a crucial role in India's agricultural economy, contributing significantly to farmers' income and rural livelihoods. Among various floricultural crops, chrysanthemum (Chrysanthemum indicum) stands out as a commercially important flower due to its high demand in both domestic and export markets. Tamil Nadu, particularly Dharmapuri district, is a key region for chrysanthemum cultivation. However, farmers face multiple constraints that hinder productivity, profitability, and sustainability. This study aims to identify and analyse the major constraints faced by chrysanthemum growers in Tamil Nadu, categorizing them into resource and infrastructure, extension, production, and marketing constraints. A survey was conducted in Nallampalli block of Dharmapuri district, selecting 72 chrysanthemum growers through a proportionate random sampling method. The data were collected using a structured interview schedule and analysed using the Rank-Based Quotient (RBQ) method. The findings indicate that labour scarcity had RBQ of 73.20 and lack of rainfall RBQ of 59.20 are the most pressing resource constraints. Among extension constraints, the lack of training on crop protection practices had RBQ of 93.00 and market information RBQ of 78.14 significantly affect farmers' decision-making. In production, poor harvest during the rainy season RBQ of 86.38 and high costs of plant protection chemicals RBQ of 73.25 emerge as major concerns. The marketing challenges include low flower prices in local markets RBQ of 95.17 and middlemen exploitation RBQ of 80.33, severely impacting farmers' income. Strengthening infrastructure, facilitating direct market access, and promoting sustainable farming practices can help alleviate these constraints and improve the livelihoods of chrysanthemum growers in Tamil Nadu.